Open to work · London · Hybrid or remote

I turn complexity
into products people
want to use.

I’ve successfully launched insurance, HR, property, CRM and marketplace products across the UK, US and MENA.

Launches

Launch record · 2021—today

06 products and major releases

What I’ve successfully
put into the world.

01Vertex · Aventum Group

UK & US insurance products

Reusable underwriting journeys, including an Equine launch with 55+ initial bound policies.

60% less manual effort
02ZenHR · HRTech

ZenHR Employee Mobile App

End-to-end launch with geolocation attendance and automatic clock-in / clock-out.

Launched across MENA
03EMPG · PropTech

Commercial Property Mobile App

A responsive property search and management experience launched across the region.

Regional MENA launch
04EMPG · Internal product

OLX CRM Mobile App

A scalable mobile CRM built around the daily needs of operational teams.

From requirements to launch
05Dubizzle · Marketplace

Dubizzle app & website revamp

A market-specific redesign supporting better user experience and business growth.

Egypt + Lebanon
06Collar · PetTech

Collar mobile & SaaS platform

One connected roadmap for pet owners, care providers and operational teams.

0→1 product direction
7+years in product
3regions shipped
60%manual effort removed
0→1and scale

Selected case studies · The details

How the products came together.

01InsurTech · UK & US

Aventum Group

Vertex Insurance Platform

Turning highly configurable underwriting journeys into a reusable product platform — without losing the nuance each market demands.

Read the story

I owned the end-to-end product lifecycle: strategy, roadmap, agile requirements and launch. I led dynamic, rules-based questionnaires, workflow automation and AI-led data capture while aligning global teams around measurable outcomes and regulatory needs.

Dynamic journey
Risk rules→Quote→Bind
60%less manual underwriting effort
55+initial policies bound on Equine
2markets launched: UK & US
02SaaS · Mobile · Product consultancy

Collar

One platform for modern pet care

A connected experience for pet businesses and owners, spanning bookings, customer relationships, operations and everyday care.

Read the story

As consulting Product Manager, I balanced customer needs, engineering effort and business priorities across mobile and SaaS. Research became a delivery-ready roadmap, then iterative releases for both pet owners and operational teams.

One platform for modern pet care product interface
0→1product direction
2connected audiences
1shared product roadmap
03Marketplace · MENA · Mobile & web

EMPG · OLX · Bayut · Dubizzle

Marketplaces made local

Launching and reshaping high-traffic experiences across different markets — from commercial property discovery to operational CRM.

Read the story

I launched a commercial property mobile app across MENA, led an internal CRM mobile product for operations, and revamped Dubizzle’s app and website for Egypt and Lebanon. The work connected discovery, requirements and launch across Engineering, Design and business teams.

Marketplaces made local product interface
3major product surfaces
2Dubizzle markets revamped
MENAregional launch scope
04HRTech · Mobile · MENA

ZenHR

HR in the employee’s pocket

An employee self-service experience that made everyday HR actions — including attendance — immediate, mobile and trustworthy.

Read the story

I led the ZenHR Employee Mobile Application from discovery through delivery. Key launches included geolocation attendance and automatic clock-in/clock-out, built with Engineering, UX and business partners for organisations across Jordan and the wider MENA region.

HR in the employee’s pocket product interface
E2Emobile app launch ownership
GPSlocation-aware attendance
MENAexpansion supported

How I work

Calm in the ambiguity.
Exacting in the details.

01

Find the real problem.

I pair customer evidence with commercial context before a roadmap hardens into assumptions.

02

Make complexity legible.

I turn rules, dependencies and edge cases into a product direction teams can make decisions against.

03

Lead all the way to value.

Discovery matters. So do release quality, adoption, measurement and the next iteration.

Experience

Aventum Group

Product Manager · InsurTech

Collar

Product Manager · Consultant

EMPG

Product Manager · Marketplaces

ZenHR

Product Manager · HRTech

Alsahab + SAMT

Product & project foundations

Have a complex product that needs a clear way forward?

Let’s make it simple.

Email me LinkedIn